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Authentic Confidence · Healthy Base

Lip care that reads
the weather with you.

For over 40 years, pharmacist-formulated Bhaesajchakorn has protected Thai lips. Now it watches the sky too — a gentle nudge exactly when your lips need it, never a hard sell.

See how it works Shop the range

40+

years of pharmacist formulation

25–30%

customers who repurchase

hypoallergenic formulas

7:02 PM

❄️

Chilly weather alert (19°C)

Keep your lips hydrated. Apply your Soft Lip Care before heading into the AC room.

#HealthyBase Applied!

Trusted by pharmacies, drugstores and multi-brand beauty stores across Thailand — omnichannel, always within reach.

01 · Contextual Engagement

A recommendation for right now, not just right price.

Our system reads live temperature and humidity, then sends one honest, useful nudge — never a push notification for the sake of it. Drag the temperature to see how the recommendation changes.

Current temperature 27°C

15°C38°C

Evening pick · 7:00 PM

Apply a thick layer of Ultra Lip Treatment before bed for deep recovery. Wake up with ultimate confidence.

🌤️

Balanced day ahead

Live recommendation

Comfortable air today — a light layer of Lips Care keeps you protected without feeling heavy.

Suggested Lips Care

02 · Retention & Gamification

Small habits, honestly rewarded.

Earn Routine Points for every official purchase and every time you tap "Applied!" on a weather nudge. Enough points unlock the Custom Packaging Challenge — your own words, engraved on the product you already love.

💧 Your Routine Points

580

580 / 800 to unlock engraving

+10 points per honest check-in

Custom Packaging Challenge

Type a short message and preview it live on the pack.

Stay soft, stay you

Soft Lip Care Pink — printed on the travel case

Confidence, reapplied

Ultra Lip Treatment — engraved on the barrel

03 · The Range

Three formulas, one honest promise.

Hypoallergenic, pharmacist-formulated, and priced so the routine stays within reach — not a trend, a basic step.

Lips Care

The original balm, trusted for 40+ years. Protects against dryness and cracking, softened with Vitamin E.

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Soft Lip Care Pink

Levelled up with 4 natural extracts — aloe vera, chamomile, jojoba oil and Vitamin E — in an easy squeeze tube.

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Ultra Lip Treatment

A twist-up stick with anti-aging care, cranberry scent and a natural soft pink tint. Deep overnight recovery.

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New · Bundle

The Essential Routine Duo

Soft Lip Care Pink paired with Ultra Lip Treatment — one for day, one for night. Everything your routine needs, in one set.

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04 · Transparency & Credibility

Where every baht actually goes.

Counter-brand quality at an honest price — a full-batch timeline from raw material to your bag, and a clear breakdown of the Sincerity Map: proof that your money buys ingredients, not hype.

Raw material sourcing

Premium, concentrated Vitamin E and natural botanical extracts sourced and verified.

Formulation by pharmacists

Hypoallergenic formulas developed with cosmetic scientists, batch by batch.

Lab safety testing

Every batch checked for microbial safety, stability and irritation risk.

In-house filling & QC

Produced in our own facility — full control from raw water to sealed tube.

Shipped to you

Omnichannel delivery, tracked from our warehouse to your doorstep.

The Sincerity Map

Illustrative breakdown of where your spend goes

Ingredients & formulation 55%

Lab testing & quality control 20%

Packaging & production 15%

Marketing & distribution 10%

05 · Let's talk

Tell us what you need.

Wholesale enquiry, partnership, or just a question about your lips — this goes straight to our team, and nowhere else.

Lip care that reads the weather with you.

A recommendation for right now, not just right price.

Small habits, honestly rewarded.

Three formulas, one honest promise.

Where every baht actually goes.

Tell us what you need.

Lip care that reads
the weather with you.